Why the local pack matters
For clinics, gyms and local services, the map results often get more clicks than the organic links below them.
Get the basics exactly right
- Accurate categories and services in Google Business Profile
- Consistent name, address and phone everywhere
- A location page for every branch
Earn reviews the right way
Ask every happy customer, make it easy, and reply to every review. Never buy or gate reviews – it is not worth the risk.
Think in neighbourhoods
People search near where they are. Win the few kilometres around your business before chasing the whole city.