What Core Web Vitals measure
Loading (LCP), responsiveness (INP) and visual stability (CLS). Together they describe how a real visitor experiences your page on a real phone.
Why green is the floor
Good scores will not rank a weak page, but poor scores quietly hold back a good one – and cost conversions on every visit.
Targets we build to
- LCP under 1.5 seconds on mobile
- INP under 200 milliseconds
- CLS under 0.1
- PageSpeed 90+ on every template
Beyond the scores
Measure field data from real users, not just lab tests, and check the pages that earn money first: product, service and booking pages.