Start with who edits the site
The best platform is the lightest tool that does the job well, and the one your team can update confidently after launch.
WordPress
Best for content-heavy and editorial sites, clinics and service businesses. Watch out for plugin bloat and speed.
Shopify
Best for standard e-commerce and fast launches. Watch out for theme limits on custom experiences.
Headless or custom
Best for large catalogues, configurators, calculators and unique experiences – at a higher build and maintenance cost.
Our rule of thumb
- Choose for the next five years, not the next launch
- Keep 90+ PageSpeed and green Core Web Vitals on any stack
- Own your content and data, whatever you choose