Case Study · Local SEO · Healthcare

How a UK Private Medical Group Took Local-Pack Visibility from 12% to 64%

Re-architected 27 clinic location pages and consolidated a sprawling blog into authoritative guides.

Snapshot

The challenge and outcome

64%

Local-pack visibility (from 12%)

+167%

Bookings from organic

Clinic pages ranking

Cities

The Challenge

Location pages were near-duplicates and hundreds of thin blog posts competed with each other for the same searches.

What We Changed

Unique content, doctors and services for each clinic.

Merged thin posts into authoritative guides.

Accurate listings and review flows for all 27 sites.

Clear booking calls-to-action on every page.

Results