Case Study · Performance Marketing · Fitness

How a Premium Fitness Brand Grew Trial Bookings by 412%

Seven studios consolidated onto one booking system, with performance campaigns and WhatsApp class reminders.
Monochrome fitness concept illustration for YouthMonk
Illustrative industry visual.

Snapshot

The challenge and outcome

+412%

Trial bookings

+38%

Member retention YoY

7

Studios on one booking flow

2

Cities

The Challenge

Seven studios, seven different booking journeys

Each studio ran its own pages and offers, so campaigns could not scale and trial members slipped through the cracks.
Monochrome fitness concept illustration for YouthMonk
Illustrative industry visual.

What We Changed

A focused four-part growth plan

1

Unified booking

One booking flow across all seven studios.

2

Studio-level campaigns

Local targeting and offers per studio.

3

WhatsApp reminders

Automated class reminders that lift show-up rates.

4

Retention journeys

Nurture that turns trials into members.

Results

More trials, more members, better retention

Monochrome growth concept illustration for YouthMonk
Growth illustration - not a data chart.

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