Case Study · Web & CRO · B2B

How a US Industrial Hardware Supplier Grew Online B2B Revenue by 184%

Fax-and-phone ordering replaced by a self-serve B2B platform with tiered trade pricing across 1,408 SKUs.

Snapshot

The challenge and outcome

+184%

Online B2B revenue

1,408

SKUs with bulk pricing

+312%

Self-serve trade orders

90+

PageSpeed score

The Challenge

Trade customers could not see their own pricing online, so every order needed a sales rep — slowing growth and tying up the team.

What We Changed

1,408 SKUs with specs, documents and bulk pricing.

Customer-specific price lists after login.

Reorders, quotes and invoices in one account area.

New trade enquiries routed straight to the right rep.

Results