Case Study · Web & CRO · Financial Services

How a Home Loan Platform Reached ₹4.2cr in Monthly Disbursals

A consumer comparison platform with an EMI calculator, 14 lender integrations and compliant disclosures.
Monochrome finance concept illustration for YouthMonk
Illustrative industry visual.

Snapshot

The challenge and outcome

₹4.2cr

Monthly disbursal (month 6)

14

Lender integrations

0.9s

Median mobile LCP

6

Months to scale

The Challenge

A trust-heavy product in a crowded category

Borrowers compare carefully and abandon quickly. The platform needed speed, clarity and compliance to earn trust.
Monochrome finance concept illustration for YouthMonk
Illustrative industry visual.

What We Changed

A focused four-part growth plan

1

Comparison engine

Live offers from 14 lenders in one clear view.

2

EMI calculator

A useful tool that also earns links and search traffic.

3

Compliance by design

Clear disclosures built into every template.

4

Lead routing

Applications routed instantly to the right lender.

Results

From launch to meaningful disbursals in six months

Monochrome growth concept illustration for YouthMonk
Growth illustration - not a data chart.

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