Case Study · Web & CRO · Healthcare

How an Elder Care Service Grew Care-Plan Signups by 241%

An accessible, phone-first website in English, Hindi and Marathi built for families making difficult decisions.

Snapshot

The challenge and outcome

+241%

Care-plan signups

4.8/5

Family CSAT (312 reviews)

WCAG accessibility

Languages (EN · HI · MR)

The Challenge

Most visitors were adult children searching on mobile, often late at night. The old site was hard to read and hard to act on.

What We Changed

WCAG AA contrast, type and navigation.

Call and WhatsApp paths on every page.

English, Hindi and Marathi written by people, not machines.

Caregiver profiles, reviews and clear pricing.

Results