Case Study · SEO · Healthcare

How a Dubai Dermatology Clinic Grew Organic Patients by 284%

A three-doctor practice rebuilt with 42 treatment pages, medical schema and a local-pack strategy – now ranking #4 for “skin clinic in dubai”.

Snapshot

The challenge and outcome

+284%

Organic patients / year

"skin clinic in dubai" (from #18)

Local-pack rankings

Treatment pages

The Challenge

Ranking for its own name — and little else

Patients searched for treatments, not for the clinic. Thin service pages, no structured data and an unoptimised Google Business Profile meant competitors captured almost every high-intent search in Jumeirah and Al Wasl.

What We Changed

A focused four-part growth plan

Treatment page architecture

42 compliant treatment pages, each answering one patient question well.

Medical schema

MedicalClinic, physician and FAQ markup on every template.

Local pack

Google Business Profile, reviews and citations across key neighbourhoods.

Monthly reporting

One page, plain English — tracking patient enquiries, not vanity traffic.

Results