Analytics & Tracking
A properly configured Meta Pixel plus the server-side Conversions API – deduplicated, privacy-aware and accurate enough for Meta’s algorithm to optimise well.
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What's Included
Events, parameters and duplicates checked.
Server-side events via Shopify, server-side GTM or a direct integration.
Browser and server events matched correctly.
Better customer data for better optimisation.
Domain verification and event priorities configured.
Events Manager checks and health alerts.
How We Work
A clear plan from the first week, with progress reported in plain English.
Who It's For
Meta Pixel & CAPI works best when the fundamentals below are true. Not sure? Ask us – we will tell you honestly.
Industries
FAQ
For most advertisers, yes – browser-only tracking now misses a meaningful share of conversions.
Not when events are deduplicated correctly – which we set up and verify.
Yes, through Shopify’s integration or a server-side setup.
Meta’s score for how well events match people – higher means better optimisation.
Related Services
A clean GA4 and GTM setup that tracks what matters to your business.
Accurate conversions across Google, Meta and LinkedIn so ad budgets follow results.
Tell us your goals – we’ll recommend the smallest plan that can move them.
