Case Study · Web & CRO · E-commerce

How a Mumbai Jewellery House Grew Organic Revenue by 218%

A migration from a 12-year-old Magento store to headless Shopify and Next.js – with a 3D ring configurator and zero ranking loss.

Snapshot

The challenge and outcome

+218%

Organic revenue YoY

1.0s

Median mobile LCP

3.4×

Conversion rate lift

Countries shipped to

The Challenge

A beautiful catalogue on an ageing platform

The store was slow on mobile, hard to update and losing high-value international buyers at checkout. Any migration risked a decade of hard-won rankings.

What We Changed

A focused four-part growth plan

Headless rebuild

Shopify commerce with a Next.js storefront for sub-second loads.

3D configurator

Buyers design rings online instead of emailing back and forth.

Migration without loss

Full redirect map and staged launch to protect rankings.

Product schema

Rich results for price, availability and reviews.

Results