7 things to do when you scale your start-up

Startup Mentoring Blog article

Are you a Startup owner who is ready take the plunge into scaling your startup? If yes, you are in the right place because we will tell you a few things you must prepare before scaling your startup.

So if you think that your startup is ready to be scaled, you are a few things you should definitely keep in mind.

1. Automation is your best friend

You win the for automation takes a lot of time it eventually saves you a lot of time. Come to think of it startups don't have the kind of capital to hire lot of people so automating things will eventually save a lot of manual work. Start with automating all your payroll then your marketing because marketing is a crucial part of a Startup. You should also think long term and setup automated trading processes and hiring processes for new employees. Even though right now you think that you might put your time in something more productive believe us this activity of automating will pay you off in the long term. This will help you do so many things in a faster more efficient and productive manner.

2. Get down and dirty with the basics

Before even starting the process of scaling it is essential that you know the basics. Infant is a popular startup survey is to be believed 74% startups fail because they start scaling too early. We know you want to be a part of the Other 26% startups who scale successfully. To do that you have to keep a lot of things in mind before scaling your startup. These things include judging that your product should meet the market fit of course you can change the product eventually as you get user feedback but knowing that there is a market for your product is very important. You should also know who are the actual users of the product you might have a broad niche in mind but it is important to know the exact group of people who are interested in your product. You should also make sure that you have the resources and the investors who will help you scale your startup and help you reach your business goals.

3. Definitely have to take your marketing a notch or two higher

Think about it marketing is a very crucial part of any business if there is no marketing for a Startup how many people know about the business. So as you grow your business even if its locally or globally you have to boost your marketing initiatives for your startup as you scale. If you think about it a lot of marketing methods cannot be scaled like like direct marketing, that cannot be scaled, even Forbes pointed this out. However there are lot of other forms of marketing which can be scaled as your startup grows. Marketing is one such form of marketing which will stay for years to come and even has the potential to make product viral.

4. Think about Outsourcing, it is very important

Big corporations can afford the luxury to have in house employees for all functions. However has Limited budget and cannot afford this luxury. An advertising company will not not a full time law department or an SEO company will not need a full time designer. What we mean to say here is that any startup should focus on its strengths and outsource the non essentials. If you are just focusing on your core competencies you will be able to scale much faster and without any hassle.

5. Always keep social media in your radar

Startup is always in the public eyes and using the social media you tend to have content which might be viral or which might grab a lot of eyeballs. Whatever you put on social media is under the watchful eyes of the world 24/7.

Sweet is very important for startups to keep an eye on the social media. Startups really can't afford a PR nightmare which is a cakewalk for bigger companies. However, startups really can't afford to weather a storm like a social media nightmare. If you want to scale you have to keep yourself away from PR nightmares.

6. Always hire the correct employees

Any company is made of its people and taking any step requires the right kind of people. It is important that you have the right kind of people and your business will be successful. In fact with the wrong kind of people on board everything can go Downhill and that can happen very fast. In a Startup where there is room for a lot of scaling you should hire the kind of people who have good ideas and a very creative. You cannot put a price tag on an idea and it can be very valuable to you if if it comes from your employees. In a Startup there is always a lot to be done so think from the perspective of hiring people who might be multifaceted and be able to do multiple jobs at one time.

Sweet is very important for startups to keep an eye on the social media. Startups really can't afford a PR nightmare which is a cakewalk for bigger companies. However, startups really can't afford to weather a storm like a social media nightmare. If you want to scale you have to keep yourself away from PR nightmares.

7. Keep everything in perspective, don't go too fast

You should keep an eye on everything and don't be in a hurry up to move to fast. Never heard of the phrase slow and steady wins the race you will know that you have to keep all the parts of your startup and it's scaling process in mind. If however you move too fast you will put yourself in a lot of trouble.

We think that scaling a Startup is a mindset. Now, you obviously need the right kind of capital and investment and of course people to scale but it is also based on your thinking. If you really want to go big you have to think big. No successful businessman with the best business idea who might be even facing startup problems ever think of stopping. Top entrepreneurs always think big and that is what you have to do if you want your startup to reach places. So before following any of the above steps you have to get your mind in the game.