Bank of Baroda wants to hire 3 digital marketing agencies to strengthen their brand, and they are aiming to be a preferred choice of customers with new and unique banking models. “Bank wants to empanel 3 digital marketing agencies and these digital marketing agencies will take responsibility for digital marketing communication across various platforms,” the lender said in a tender document inviting bids from permitted agencies.
Bank of Baroda is one of the largest public sector undertaking(PSU) banks with over eight thousand four hundred branches and twelve thousand plus ATMs across India.
Ravi Santhanam was hired as HDFC Bank’s chief marketing officer a few months ago. He shifted from Vodafone. According to him there are more similarities in both the categories than differences. So, for him, it would be an easy shift.
By this leadership, the Bank has launched its digital- only marketing campaign, #StartDoing, which looks at savvy spenders. “In older days of marketing, word of mouth worked best. Nowadays, with social media and various digital platforms, we are targeting better. It helps us to look at engagement levels very widely,” said Ravi Santhanam.
The films conceived by Leo Burnett will be shown across all wide digital video platforms and display advertisements will be launched on various channels. The goal of the company is to reach out to 50 million users and will be running for the next 60 days. HDFC bank restructured business verticals, digital to form backbone. This announcement on 30th April,2021 the main person of the bank said it will increase its business verticals that include corporate banking, private banking, retail banking, institutional banking, government banking, retail assets and payments. Moreover, the leader is focusing on commercial banking incredibly.