Do's and Dont's for SEO.
This Case Study focuses on how SEO has helped farming and aquaculture firm’s reach on Google increase.
Client Profile:
Our client is a group of professional and experienced people joined together with one common goal of farming and aquaculture promising the world’s best Hi-Tech Agriculture and Aquaculture.
Our client provides excellent services which also includes Turmeric vertical farming under poly-house. Product quality is the area of focus along with on-time supply and transportation of cultivated vegetables & mints.
They have various services like:
- Agriculture
- Aquaculture
- Mobile Application for villagers
- Health care
Objective:
Our client’s various digital goals included
- The main objective of our client was an awareness of vertical farming
- They needed leads from a website.
- To get their website promoted on Google’s 1st page to get traffic and leads.
They already have their digital presence on their company website, however, there was a lack of results. So they decided to search for a better digital partner.
Our client got associated with us for SEO services.
Challenges:
There were several challenges that we’re not letting our client grow like:
- Poor website design
- Not user-friendly
- No marketing element in their website to capture leads
- Site speed was poor
- Technical errors on the website
- Less content on-site- Content is essential, not only for keywords and page rankings but also it helps the consumer with the detailed information of the products they are interested in.
The above-mentioned challenges are the most important criteria that help a website rank on Google.
Execution:
We used various aspects of digital marketing to fulfill the digital goals of our client. We were focused on being very need-oriented & responsive to the requirements of our client.
- We ran an SEO audit and keyword research on vertical farming, accordingly we strategize and planned SEO.
- Some of the keywords were:
- Vertical farming in India
- vertical farming companies in India
- vertical farming turmeric
- turmeric cultivation in polyhouse
- turmeric farming in polyhouse
- vertical farming project in India
- We strategically wrote Onpage SEO
- Optimized content & placed marketing elements.
- After the Onpage SEO is thoroughly set up, we did the backlink analysis and found the backlink profile to be poor.
- We started acquiring backlinks from High Authority DA & PA sites.
Results:
- We were able to observe significant SEO results in 90 days once enough backlinks were crawled by Google.
- Soon after the primary keywords ranked on Google’s 1st page the leads & inquiries started to generate from the website organically.
- Soon after 2 months the number of leads increased by 1000% & Organic traffic increased by 300%.